I get the core idea: alerts services are essentially ego-stroking services unless your corporation is big enough to reach PR critical mass. But finding out who

I get the core idea: alerts services are essentially ego-stroking services unless your corporation is big enough to reach PR critical mass. But finding out who's talking about you is a graymarket use for this service. For a company to properly rationalize $240->$1200 a year for alerts, they have to feel this is a business tool.