Why does the title of this post mention a funding round and link to the actual product? It reads like a TC-style blog post. It's very misleading and a lost oppo

Why does the title of this post mention a funding round and link to the actual product? It reads like a TC-style blog post. It's very misleading and a lost opportunity. The product is interesting and probably a good idea in light of Google's shutdown of Reader. Google Alerts almost certainly won't be around indefinitely and Mention.net can jump in to scoop up a user base once Alerts is shuttered.