I think stepping up any process that can get them a user base that even passively interacts with them on a regular basis is better than anything else for them r

I think stepping up any process that can get them a user base that even passively interacts with them on a regular basis is better than anything else for them right now. They're in that odd position that they have a well known name but no well known product behind it. They kind of have to play it reactionary if they're going to keep that name in the position it's in.