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Is this largely an illustration of the value of domain knowledge? And I mean as an industry insider, not just a consumer. You don't even know what you don't kno
by sopooneo 14y ago
Is this largely an illustration of the value of domain knowledge? And I mean as an industry insider, not just a consumer. You don't even know what you don't know when you enter a new world.
I bet having someone on the team that had spent a couple years in the fine wine industry would have made a huge difference, though perhaps that difference would have been to discourage the entire endeavor.
- jmaskell 14y agoWe did. I had a year of experience (on the operations side), our sales guy had several years of experience. Many people in the industry were surprised when we closed - they fully expected us to do well. There are a lot of buyers who are very price sensitive (and happy to do things themselves / hunt around for bargains) - they assumed we'd scoop them all up in time.
- sopooneo 14y agoInteresting. Thank you. I stand informed.