I don't agree that people are willing to pay less over time. Even if they did, that's EACH person you're talking about - if the content is popular, its base of

I don't agree that people are willing to pay less over time. Even if they did, that's EACH person you're talking about - if the content is popular, its base of consumers has gone up dramatically. If you double your viewers, but each is willing to contribute 40% less, that's still a net gain.