2 ms·
In B2B sales there's also a significant gap between "interest" and "purchase". You have to be able to tell how much one implies the other.
by wheels 18y ago
In B2B sales there's also a significant gap between "interest" and "purchase". You have to be able to tell how much one implies the other.
- netsp 18y agoI think that in general, these sort of tests need to be seen as early probes, not absolute measures. They might be better in a relative test: "Should I build this or this?" rather then "Should I build this?"