I would have thought that Google would keep Reader running. Not because there would be a strong business case, but because pissing of both bloggers for fucking

I would have thought that Google would keep Reader running. Not because there would be a strong business case, but because pissing of both bloggers for fucking with their channels (who in aggregate is a huge influencer) and information omnivores (many of who love to share opinions of companies and products with their social circle) is a huge PR hit to take for saving peanuts. They couldn't have done worse by buying full-page attack ads against themselves in NYT. I went to Newsblur last year, because I like to support the little sites when they're filling my need, but Reader was the Google product I used most by a mile, I'll miss it. I accept that Google doesn't make things for me anymore, I'll look elsewhere for exciting products.