4 ms·

The point against AdBlock is that it will block ads from website you like and that make most, if not all, their moneys from ads revenue. You enjoy "free" conte

by Kesty 14y ago

The point against AdBlock is that it will block ads from website you like and that make most, if not all, their moneys from ads revenue. You enjoy "free" content from someone and you block the only way they make enough money to stay alive and keep giving you this "free" content.

icebraining 14y ago
On the other hand, most ads are pay-per-click and some of us never click ads, so there's no real difference for the site. That said, I don't use Adblock either.
- Kesty 14y ago
  On smaller website that use Advertising networks like adsense most ads are pay-per-click. On bigger website with a dedicated sale team most if not all ads are CPM payd per impression. Edit: Also I don't really buy the "I've never in my life click on a website".
  - DanBC 14y ago
    > Also I don't really buy the "I've never in my life click on a website". No, really, a lot of people just don't ever click on ads. They don't even really see the ads. There are sometimes parts of websites that I subconsciously filter out because I'm used to seeing ads in that area or they've made that bit look a bit too much like an ad. For more extreme view-points there's the Boulder Pledge, and some people really do see any form of advertising as a type of spam. Like I say, this is a minority extreme viewpoint, but it does exist.
    - Kesty 14y ago
      I agree but, as you sayd, is a minority. Most people that say are not influenced by ads actually are even if they don't even notice. And I'm confident that most of the people that are using adblock are not in that minority. If you are not influenced by ADS because advertisement has no effect on you so much that you don't even notice why bother blocking them out ?
      - Nursie 14y ago
        "Most people that say are not influenced by ads actually are even if they don't even notice. And I'm confident that most of the people that are using adblock are not in that minority." Is it not then their choice whether to view advertising? If they know it's likely to affect them, even just in terms of subconscious brand awareness, and don't want that to happen? "If you are not influenced by ADS because advertisement has no effect on you so much that you don't even notice why bother blocking them out ?" Popups, popunders, animations, annoying noises, things that get in the way, try to grab your attention.... All sorts of horrible annoyances. Also unintended consequences - I had genuine trouble finding a download button on a website a little while ago because they'd used a bright, perky-looking graphic that hit my mental ad filter. I really couldn't see it for a couple of minutes.
      - jimmaswell 14y ago
        performance, bandwidth, less distraction, security
    - psionski 14y ago
      How's that for extreme: even if I originally wanted to buy something, if I EVER see it advertised, for me this means I'll be paying extra for that advertisement, so I look for a similar, alternative product. Especially if it's TV advertisement, these things cost A TON.
  - belorn 14y ago
    For Google AdSense, paid per impression is only for specific publisher sites which can deliver targeted ads to a specific market group. With that in mind, which/how many bigger publishing sites websites are we talking about here?
    - Kesty 14y ago
      I can't tell you how many or which in the global market, because I have no idea and would only speculate. I only have an idea on the numbers in the country I live where I work for an online only news website that makes all the revenue with only advertisement. I think I'm safe to say that we are talking about websites that are big enough to have a small team with at least one "Ad Sales Rep". The Sale representitive will go directly to companies and sell ads either by impression (CPM) or a flat rate for a fixed period of time. Since the amount you can sell a flat rate for a week/day/month is based on your number of impressions/users is basically another kind of CPM sale.
  - Nursie 14y ago
    Also I don't really buy the "I've never in my life click on a website". Maybe three times, ever. And not in the last 5+ years. Advertising of any form provokes an annoyed reaction in me now. It doesn't grow your brand (with me), it doesn't make me think about your product, I don't care if it's cute or hip, it gets switched off or blocked or even just mentally filtered out. And if you do manage to break through my technological or mental walls I'll remember not to buy your products, ever.
  - lucian1900 14y ago
    I've only ever clicked on an ad by accident, mostly on mobile devices.
- tracker1 14y ago
  I work for a company where about 1/3 of our revenue is from ads... it's pay per view, not pay per click for most.. some direct-sold campaigns which tend to do better than the ad networks.. most well targeted. I personally don't like them, and would love to see a 2-ads per page limit.. (including services ads)...
  - icebraining 14y ago
    What's the difference between direct-sold ads and spam?
    - tracker1 14y ago
      Most of the direct campaigns are actually well targeted to our users. Products/Services that are useful, and likely to be used by those using our site. I don't have a problem with targeted/useful ads... Hell, lots the posts in HN could be considered advertorials, just the same, I appreciate knowing about more... Where my problem is, I don't like highly intrusive ads, or far too many ads.
justincormack 14y ago
The ad business model is unsustainable and prices are falling rapidly so these people may as well come up with a better model. I have never clicked on an ad either except for testing, although I don't run ad block on all my machines although click for flash kills some too. I mainly install it if I get the particularly unpleasant weight loss ad that is common in the uk.
- Kesty 14y ago
  I don't think the ad business model is unsustainable for the simple reason that Advertising is too important for most Business to let go. I do belive that advertising agency have not kept up with the new Technology and are playing catch up (as many other business are) and that the actual ad business model should probably be changed and right now is not what it should or will be.
  - Thrall 14y ago
    Basic advertising is important in that you cannot sell a product without letting people know it exists. However, I think the advertising industry grossly exaggerates the importance of advertising. The trouble is, it's impossible to ask, "Does advertising work?" and get a conclusive scientific answer. There are usually far too many other factors in play to be able to look at a company or product and say, "X failed/succeeded because they didn't/did advertise." Is X successful because they advertise? Could they have been more successful if they'd invested their ad-campaign funding elsewhere? Did Y fail because of lack of advertising or simply because they tried to sell a rubbish product? Did they even fail because they devoted too much of their budget to advertising, not leaving enough to properly develop their product?
buo 14y ago
I don't use AdBlock for this reason. However, I do use Ghostery and Flashblock.
Tsagadai 14y ago
I don't like ads and I don't click on ads. I prefer to help content creators I enjoy in more direct ways, like buying their books, apps and donating to their projects. Advertising sets a very low minimum fee for content. Web advertising is why traditional news papers are going out of business. Some of us prefer to buy DVDs instead of watching commercial television.

by Kesty 14y ago

icebraining 14y ago

On the other hand, most ads are pay-per-click and some of us never click ads, so there's no real difference for the site. That said, I don't use Adblock either.

Kesty 14y ago
On smaller website that use Advertising networks like adsense most ads are pay-per-click. On bigger website with a dedicated sale team most if not all ads are CPM payd per impression. Edit: Also I don't really buy the "I've never in my life click on a website".
- DanBC 14y ago
  > Also I don't really buy the "I've never in my life click on a website". No, really, a lot of people just don't ever click on ads. They don't even really see the ads. There are sometimes parts of websites that I subconsciously filter out because I'm used to seeing ads in that area or they've made that bit look a bit too much like an ad. For more extreme view-points there's the Boulder Pledge, and some people really do see any form of advertising as a type of spam. Like I say, this is a minority extreme viewpoint, but it does exist.
  - Kesty 14y ago
    I agree but, as you sayd, is a minority. Most people that say are not influenced by ads actually are even if they don't even notice. And I'm confident that most of the people that are using adblock are not in that minority. If you are not influenced by ADS because advertisement has no effect on you so much that you don't even notice why bother blocking them out ?
    - Nursie 14y ago
      "Most people that say are not influenced by ads actually are even if they don't even notice. And I'm confident that most of the people that are using adblock are not in that minority." Is it not then their choice whether to view advertising? If they know it's likely to affect them, even just in terms of subconscious brand awareness, and don't want that to happen? "If you are not influenced by ADS because advertisement has no effect on you so much that you don't even notice why bother blocking them out ?" Popups, popunders, animations, annoying noises, things that get in the way, try to grab your attention.... All sorts of horrible annoyances. Also unintended consequences - I had genuine trouble finding a download button on a website a little while ago because they'd used a bright, perky-looking graphic that hit my mental ad filter. I really couldn't see it for a couple of minutes.
    - jimmaswell 14y ago
      performance, bandwidth, less distraction, security
  - psionski 14y ago
    How's that for extreme: even if I originally wanted to buy something, if I EVER see it advertised, for me this means I'll be paying extra for that advertisement, so I look for a similar, alternative product. Especially if it's TV advertisement, these things cost A TON.
- belorn 14y ago
  For Google AdSense, paid per impression is only for specific publisher sites which can deliver targeted ads to a specific market group. With that in mind, which/how many bigger publishing sites websites are we talking about here?
  - Kesty 14y ago
    I can't tell you how many or which in the global market, because I have no idea and would only speculate. I only have an idea on the numbers in the country I live where I work for an online only news website that makes all the revenue with only advertisement. I think I'm safe to say that we are talking about websites that are big enough to have a small team with at least one "Ad Sales Rep". The Sale representitive will go directly to companies and sell ads either by impression (CPM) or a flat rate for a fixed period of time. Since the amount you can sell a flat rate for a week/day/month is based on your number of impressions/users is basically another kind of CPM sale.
- Nursie 14y ago
  Also I don't really buy the "I've never in my life click on a website". Maybe three times, ever. And not in the last 5+ years. Advertising of any form provokes an annoyed reaction in me now. It doesn't grow your brand (with me), it doesn't make me think about your product, I don't care if it's cute or hip, it gets switched off or blocked or even just mentally filtered out. And if you do manage to break through my technological or mental walls I'll remember not to buy your products, ever.
- lucian1900 14y ago
  I've only ever clicked on an ad by accident, mostly on mobile devices.
tracker1 14y ago
I work for a company where about 1/3 of our revenue is from ads... it's pay per view, not pay per click for most.. some direct-sold campaigns which tend to do better than the ad networks.. most well targeted. I personally don't like them, and would love to see a 2-ads per page limit.. (including services ads)...
- icebraining 14y ago
  What's the difference between direct-sold ads and spam?
  - tracker1 14y ago
    Most of the direct campaigns are actually well targeted to our users. Products/Services that are useful, and likely to be used by those using our site. I don't have a problem with targeted/useful ads... Hell, lots the posts in HN could be considered advertorials, just the same, I appreciate knowing about more... Where my problem is, I don't like highly intrusive ads, or far too many ads.

justincormack 14y ago

The ad business model is unsustainable and prices are falling rapidly so these people may as well come up with a better model. I have never clicked on an ad either except for testing, although I don't run ad block on all my machines although click for flash kills some too. I mainly install it if I get the particularly unpleasant weight loss ad that is common in the uk.

Kesty 14y ago
I don't think the ad business model is unsustainable for the simple reason that Advertising is too important for most Business to let go. I do belive that advertising agency have not kept up with the new Technology and are playing catch up (as many other business are) and that the actual ad business model should probably be changed and right now is not what it should or will be.
- Thrall 14y ago
  Basic advertising is important in that you cannot sell a product without letting people know it exists. However, I think the advertising industry grossly exaggerates the importance of advertising. The trouble is, it's impossible to ask, "Does advertising work?" and get a conclusive scientific answer. There are usually far too many other factors in play to be able to look at a company or product and say, "X failed/succeeded because they didn't/did advertise." Is X successful because they advertise? Could they have been more successful if they'd invested their ad-campaign funding elsewhere? Did Y fail because of lack of advertising or simply because they tried to sell a rubbish product? Did they even fail because they devoted too much of their budget to advertising, not leaving enough to properly develop their product?

buo 14y ago

I don't use AdBlock for this reason. However, I do use Ghostery and Flashblock.

Tsagadai 14y ago

I don't like ads and I don't click on ads. I prefer to help content creators I enjoy in more direct ways, like buying their books, apps and donating to their projects. Advertising sets a very low minimum fee for content. Web advertising is why traditional news papers are going out of business. Some of us prefer to buy DVDs instead of watching commercial television.