Well, how does one identify these so-called "sneezers" ? Wouldn't one's fans be the sneezers since they love the product and are more likely to tell others abou

Well, how does one identify these so-called "sneezers" ? Wouldn't one's fans be the sneezers since they love the product and are more likely to tell others about it. Would have been better if Seth had elaborated more. I would also disagree with the fact that one should ignore one's fans. The fans are the people who use the product the most and are more likely to give you constructive feedback about what could be better.