Great links, thanks for sharing. The paper [1] is particularly intriguing. I've been wondering if anyone had done any serious correlation analysis of FB Likes

Great links, thanks for sharing. The paper [1] is particularly intriguing. I've been wondering if anyone had done any serious correlation analysis of FB Likes with other personal traits. This is a good starting point. There's a sea of personal information available, and most people are willingly sharing with apps/pages/sites or publicly with the world.