I don't know how effective his particular recipe is, but this is a pretty important concept (and not a new one). He nails it when he says that eating is a socia

I don't know how effective his particular recipe is, but this is a pretty important concept (and not a new one). He nails it when he says that eating is a social activity like going to the movies, but you might not want to do it 3 times a day. People are resisting it now because it doesn't sound "natural" but it will definitely be the new normal. If we do end up developing a meal substitute it could also provide a solution to world hunger. I remember reading about a gel that is distributed to Africa in cans which was helping the food problem there (can't find it via Google now).