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this is just as likely true as not true. enterprise sales organizations often do research on individual companies or market verticals, add entries into a big l
by beachstartup 14y ago
this is just as likely true as not true.
enterprise sales organizations often do research on individual companies or market verticals, add entries into a big list, maybe combined with other marketing/sales people, and then do a mail merge from their CMS or other software.
just because the sender may not have realized this particular corporation was a direct competitor does not mean they didn't do any research on the company or its market.
perhaps sales guy was going through 200 companies that day in a list sorted on website traffic rankings, or annual revenues, or hosting provider, or any number of other bits of info.
anyway, i run a startup, and i partially rely on received cold emails to get an understanding of the marketplace. we've found vendors, competitors, and VARs that we otherwise wouldn't have known existed. sorry, it's just the way it's done.
- mitchellhislop 14y agoYou are honestly making a case that someone did ANYTHING that resembled research, and still didn't figure out that they made their chief competitor, who is currently doing far better than them? Sorry, I just can't make that leap. The SERP for 'Automattic' is all that should have been required to move on.
- beachstartup 14y agomarket research and marketing is highly automated these days. this is the world you are helping to build.
- analog 14y agoThere's no reason why Automattic shouldn't use Drupal if it's the right tool for a particular job. Drupal projects have used Wordpress in the past, Microsoft use Linux servers etc etc.