That's not normal behavior around here.. Our culture may not be very crazy about punctuality, true, in that if you set something up and you or the other arrive

That's not normal behavior around here.. Our culture may not be very crazy about punctuality, true, in that if you set something up and you or the other arrive 10 or 15 minutes late it's not an outrage, but if you don't show up or is hours late it's still fucking rude/may get your ass fired or start bittering a then-friendly relationship, for sure... there's a tolerance time(at least for business that is, social is another story ) a long time ago there existed the "carioca time" if I'm not mistaken(can't find where I read about this), when people were reaally loose about times, like going out for lunch and only getting back 2, 2.5, 3 hours later but this stopped as industrialization required more professional etiquette Also, it depends on what region you're talking about, they vary a lot around here, in São Paulo they're probably really tight about this, it's the economic center and they're considered to only care about working, Cariocas maybe a bit less, Gaúchos(South) culture is so different that basically they do everything differently from the rest and on.. Also important to note that since bureaucracy and public services here are generally bad here.. if someone needs to go the bank by bus, for example, you can't know how much it will take, so you gotta see it through this lenses too