> Results show that brand-keyword ads have no short-term benefits, and that returns from all other keywords are a fraction of conventional estimates. The artic

> Results show that brand-keyword ads have no short-term benefits, and that returns from all other keywords are a fraction of conventional estimates. The article on reuters completely ignores the keyword 'short-term'. Furthermore, if eBay had an actually viable competitor it would be fighting for those ads with every penny.