After looking at the website, it appears that the software is not custom, it's just stuff you can already use at home already: lumosity.com, the art dealer game

After looking at the website, it appears that the software is not custom, it's just stuff you can already use at home already: lumosity.com, the art dealer game, brain age, etc. It looks like they are selling the "experience" to seniors, rather than the software itself. This isn't a bad tactic, lots of retired people are looking for new ways to get out of the house and stay busy.