Apple doesn't sell software or hardware. They sell 'experience'. And for the best experience they design their own hardware that is optimized for their own soft

Apple doesn't sell software or hardware. They sell 'experience'. And for the best experience they design their own hardware that is optimized for their own software. Their competitors on the other hand have different focus. AMZN is all about consuming (or buying) content from any device. GOOG is all about information access regardless of device. Most of MSFT's revenues come from selling software. Simple analogy would be - MSFT doesn't sell the games that it creates for xbox on other platforms.