VERY rough ballparking to follow. Call it 200,000 digital sales per week total, 350,000 digital rentals total. That's for 2 studios, so let's multiply by...I d

VERY rough ballparking to follow. Call it 200,000 digital sales per week total, 350,000 digital rentals total. That's for 2 studios, so let's multiply by...I dunno, 4 sounds good to account for the other distributors (this might be way off). So 800,000 sales, 350,000 rentals. Say the sales net an average of 8 bucks per sale and the rentals 2 bucks each. I made these numbers up, but they match my ancient retail experience. So that's 6.4 million in sales and 700,000 in rentals per week. Times 52 and that's 333 million in sales, 36 million in rentals. So, call it 370 million total for a year. So 5% is 18.5 million. Be generous since we're ballparking and call it $20 million. Hmm. Digital alone would probably be a close call. But factor in dvd/bluray and theatrical and it would certainly be worth doing. EDIT- I didn't do too bad! http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/02/online-movie-downloads.html http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/0... says in 2010 the digital market for movies was $385 million. But then tv was an additional $366 million, so double that $20 million estimate to $40 million. And it's going to grow fast.