>If you aren't interested in the topic, why would you suddenly become interested just because some percentage of the general public is? Most bestselling non-fi

>If you aren't interested in the topic, why would you suddenly become interested just because some percentage of the general public is? Most bestselling non-fiction falls into the popsci category. Think: *A brief History of Nearly Everything, Freakonomics, Blink, Tipping Point, etc. So by all means, people who want something slightly factier than a novel while still being accessible might well turn to thed non-fiction bestseller list.