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Yet there's research out there [1] indicating that consumers care more about pricing than same day delivery. [1] http://www.bcg.com/media/PressReleaseDetails.a

• rogerbinns 14y ago
  That is the part I don't understand. The stores being used cost more, and then the same day delivery is also more expensive so anyone using this service is really paying over the odds. (Compare Target's prices for paper towels to Costco, or their Coke multipacks to Walmart.) Then there is the problem of what same day delivery actually gets you (eg many hour time slots, possibility of you not being home). That hasn't seemed particularly convenient to me. Amazon's Locker seems like a better idea (many open 24 hours a day). Heck why can't stores take your order online and offer a drive through type experience to pick up the items? Once we have driverless delivery vehicles everything will change. They can wait till you get home and then meet you there. And they won't care if it is 2am or any other time.