The first link is a $50 piece of software that still requires a dongle. The suggested dongle is $99. The next piece of software is $40 and works with three lis

The first link is a $50 piece of software that still requires a dongle. The suggested dongle is $99. The next piece of software is $40 and works with three listed 3rd party dongles each over $100 (unable to find price from the one in Germany). If these are Automatic's best competitors, they're going to clean up. They control the whole widget and they appear to have a good UI.