Then why doesn't everyone do it? Why does Patrick reveal all of his financials, except for his second product? (Which, by the way, I think is a smart thing to

Then why doesn't everyone do it? Why does Patrick reveal all of his financials, except for his second product? (Which, by the way, I think is a smart thing to do.) Web 2.0 software-as-a-service is not helped too much by blog posts about how much money you're making. The site itself serves as promotion. A free trial is a much better way to promote your product than just a blog post. (Of course, you should do both.) A training business is inherently more amenable to blogging as a form of promotion, vs., say, Google Adwords. Selling training requires that people trust what you have to say. The fact that you're making money convinces people that you are deserving of trust. Blogging is like a free trial -- it gives your customers a sample of what you can look forward to when they buy. In Brennan's own words (speaking of his free newsletter): http://planscope.io/blog/giving-up-a-million-dollar-consultancy/ http://planscope.io/blog/giving-up-a-million-dollar-consulta... "I’m cultivating an audience who trusts my opinion and has received a lot of value from me in the past. This makes, oh, selling a $1,199 workshop exponentially easier than if I were to run a paid AdWords campaign for the same workshop, which I daresay would be a fool’s error."