What would be the alternative? They probably need some form of analytics in order to iterate and make the site better. The alternative would be to spend time a

What would be the alternative? They probably need some form of analytics in order to iterate and make the site better. The alternative would be to spend time and money developing their own. Besides most of the information in analytics is simply which pages you viewed and when, it's not like they are sending all of your tax data to google.