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Big box PBXs are just going to be dumb switches. There will still be a need but just to route traffic from another service. Softphones will get better, SIP phon

Big box PBXs are just going to be dumb switches. There will still be a need but just to route traffic from another service. Softphones will get better, SIP phones will become cheaper, and cloud communications will become more feature robust. The ability to create a phone system in the cloud with the same features as an enterprise PBX is becoming easier. Within the next 5 years virtual cloud communications will eclipse what folks like Avaya, Siemens, and Cisco have been doing for a while. Even Avaya is seeing the writing on the wall. A few years ago they stopped rebranding the HP Pro Curves. They've been saying for years that they just want to be a software company. Today, they are playing catch up.

josh2600 14y ago
>Big Box PBXs are just going to be dumb Switches. They already are ;). What's really changing in our industry is the barrier to entry. It doesn't cost $100M to compete with AT&T anymore; anyone can do it with $20 and an AWS account. That is going to bring transformative change and companies that can't respond will die (this cycle happens about once a generation in telecom and results in industry consolidation). Avaya is funny; those HP Pro Curves worked fine but paying 2x markup for the Avaya brand name never made sense to me. This is the classic innovator's paradox. Companies like Avaya can either be Motorola or Lenovo; and today I'd rather be Lenovo by a wide margin. Wake up and change it up or face the consequences.