I think we're at the tipping point for a new era of long-form content that's designed natively for the web, and I, for one, am very, very excited about it. Ther

I think we're at the tipping point for a new era of long-form content that's designed natively for the web, and I, for one, am very, very excited about it. There's a whole crop of sites and apps (Svbtle, Medium, Quartz, The Magazine) that were born on the web and are dedicated to long form content, but now with initiatives like this we're seeing the old guard finally come around to the fact that the web is not print made digital, it's a whole new medium with a whole new set of possibilities. I think there is plenty of appetite for real journalism, thoughtful opinion, and gasp long form content subscriptions, but the implementations have lagged behind the technology, while opportunistic content farms like HuffPo and short form (but tech savvy) sites like Buzzfeed have moved more quickly to capitalize on the true potential of the web. Hopefully projects like this can turn the tide and prove that content on great content can be a great business on the web.