Unlikely for a whole bunch of reasons but primarily that the brand value of "iPhone" is still massive and it doesn't seem to be doing them any harm right now.

Unlikely for a whole bunch of reasons but primarily that the brand value of "iPhone" is still massive and it doesn't seem to be doing them any harm right now. Instead I think what's happening is far more powerful and more interesting than that: smartphones (be they iPhone, Android or whatever else) are changing our expectation of what a phone is and what it does. Saying it's a phone doesn't limit it because people's thoughts on what you can do with a phone are no longer defined by an old landline handset.