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Makes you wonder if the iPhone 5 isn't the last device Apple ships under that name.
by yuvadam 14y ago
Makes you wonder if the iPhone 5 isn't the last device Apple ships under that name.
- trumbitta2 14y agoThat part of the article is somewhat flawed. He should compare "Android" to "iOS" and - say - "Nexus" to "iPhone".
- cleverjake 14y agoHow so? The iPod touch is the iPhone without the phone. I think the branding would be a nightmare if they changed it now.
- Tyrannosaurs 14y agoUnlikely for a whole bunch of reasons but primarily that the brand value of "iPhone" is still massive and it doesn't seem to be doing them any harm right now. Instead I think what's happening is far more powerful and more interesting than that: smartphones (be they iPhone, Android or whatever else) are changing our expectation of what a phone is and what it does. Saying it's a phone doesn't limit it because people's thoughts on what you can do with a phone are no longer defined by an old landline handset.
- snowwrestler 14y agoApple is literally selling them as fast as they can make them. The iPhone 5 and the iPhone 4s were the #1 and #2 selling smartphones last quarter. So, I kind of doubt they are on the verge of shuttering the brand.
- at-fates-hands 14y agoBlackberry also did this and continued to sell the same technology through slightly modified hardware. Look how long it took them to come out the nose dive they were in. Apple could very easily go down this path and never realize it until its too late.
- snowwrestler 14y agoI think they would start to realize it if sales fell. The fall in Blackberry sales was clear. iPhone sales are still rising.
- cryptoz 14y agoChasing revenue quarter to quarter is the surest way there is to find yourself out of quarterly revenue pretty fast.