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Your example ignores the market (i.e. assumes that you are creating a new market, of which you will have 100%). That is not the typical case, as most products
by james1071 14y ago
Your example ignores the market (i.e. assumes that you are creating a new market, of which you will have 100%).
That is not the typical case, as most products enter existing markets and estimating market share is key.
- bornonmars 14y agoYes, but I wouldn't even go so far as to cite the 100% new market creation - where's the usual timing / major shift argument? If that actually applies for real, forget the fallacy. In all other cases, feel free to keep it in mind.