3 ms·
It is a fallacy because it is based on the incorrect premise that getting a 1% penetration in a large market is relatively easy. It is quite widespread - over t
by hermitcrab 14y ago
It is a fallacy because it is based on the incorrect premise that getting a 1% penetration in a large market is relatively easy. It is quite widespread - over the years I have heard plenty of people come out with it.
- ChuckMcM 14y agoYour probably right, it would be clearer if they said "We can easily get 1% of that market." That would certainly sound fallacious. I have seen folks actually use 1% as a goal in a reasonable pitch, one where the challenges were laid out and the tactics for mitigating those challenges identified. I guess it just struck a nerve, like people who say "I hate generalizations." :-)