It is discriminatory, but that's a pejorative term in the US. It's generally called affirmative action and is somewhat controversial, especially on HN. Persona

It is discriminatory, but that's a pejorative term in the US. It's generally called affirmative action and is somewhat controversial, especially on HN. Personally, it just makes sense to me how valuable diversity is to a healthy company. If everyone comes from basically the same demographic (say, [upper-]middle class white male?), then you're most likely restricting your market, but also internal culture. People often forget that there are other benefits people bring to a company aside from skills directly related to product development, so it makes sense to take that into consideration. It just so happens that it's currently accepted in the US to discriminate benefiting minorities or under-represented groups, so you might as well take advantage of that to build a more representative and diverse work place.