Is there really a point to a custom cooler when there are literally no high-end components in the machine capable of producing an appreciable amount of heat? Se

Is there really a point to a custom cooler when there are literally no high-end components in the machine capable of producing an appreciable amount of heat? Seems like $30 wasted. This is going to be a tough sell. The PS4's performance is going to blow this thing out of the water, and it's a practical guarantee that the next Xbox will also - and probably not cost more.