4 ms·
On a semi-related note, I always found print advertising to convert extremely poorly no matter what. If your goal is to acquire customers, never invest in offli
by Mahn 14y ago
On a semi-related note, I always found print advertising to convert extremely poorly no matter what. If your goal is to acquire customers, never invest in offline media, because you may aswell throw the money directly into a trash can (if your goal is branding and image though, print may be fine)
- freework 14y agoIt depends on your target audience. For instance, print campaigns work extremely well in the aviation market. It turns out the various pilot magazines are still the most penetrated medium to that market. Print campaigns work better than anything else. I agree print campaigns for a social networking site is dumb.
- dizzystar 14y agoI've discovered that as well. The only way it really works is if you do brute-force advertising. If you can afford to buy 10% of the available ad-space every month, you can probably do fine. Otherwise, forget about it.