I've been taught that your pitch deck should have a slide on TAM, SAM, SOM [1]. The idea here is that we show that the general market for this product domain is

I've been taught that your pitch deck should have a slide on TAM, SAM, SOM [1]. The idea here is that we show that the general market for this product domain is huge and then we drill down to the niche in that market who's pains our initial product addresses. It makes the opportunity much more attractive when there's a huge market that you could potentially become the Salesforce of, even if you're just addressing pains of flower shops right now. [1]: http://upandrunning.bplans.com/2012/06/22/tam-sam-and-som-huh/ http://upandrunning.bplans.com/2012/06/22/tam-sam-and-som-hu...