I have to disagree with you at one level. Yes, a lot of SEO is pure crap. Agreed. Where SEO is of value is in helping those who do not understand how the inte

I have to disagree with you at one level. Yes, a lot of SEO is pure crap. Agreed. Where SEO is of value is in helping those who do not understand how the internet works optimize their sites to have them be more relevant. Perhaps a new term ought to be coined. Something like SRO (Site Relevance Optimization)? Anyone with even a basic understand of what search engines are looking for (or trying to do) has come across sites that just make you want to cry due to the lost opportunities. A lot of these are smaller local shops that just don't have the tech and marketing horsepower to deal with it. Being in the business of advising business owners on such things as posting content-relevant articles, carefully choosing titles and related tags, etc. is not evil at all. This is actually a good wholesome service. SRO (or whatever) is what most sites should be doing. Ranking higher would come as a side-effect of SRO.