How I Did It: Reed Hastings, Netflix [2005]

This article is over seven years old, but it's a great look at Netflix circa late 2005. A couple points I found interesting: [1] Hastings mentions that he doesn't want Netflix to get into content production [2] Hastings notes that Netflix strives to be like HBO by transforming the entertainment industry My favorite excerpt: "Netflix was originally a single rental service, but the subscription model was one of a few ideas we had--so there was no Aha! moment. Having unlimited due dates and no late fees has worked in a powerful way and now seems obvious, but at that time we had no idea if consumers would even build and use an online queue."