Amory Lovins talks about this in his old TED talk circa 2007 http://www.ted.com/talks/amory_lovins_on_winning_the_oil_endgame.html http://www.ted.com/talks/amo

Amory Lovins talks about this in his old TED talk circa 2007 http://www.ted.com/talks/amory_lovins_on_winning_the_oil_endgame.html http://www.ted.com/talks/amory_lovins_on_winning_the_oil_end... including his great line, about the whales partly being saved by profit-maximizing capitalists who were looking for something better than whale oil.