>A Serif title with Sans body-text for the web makes content easier to read, and the inverse is true for print. For whatever it's worth, these conventions are

>A Serif title with Sans body-text for the web makes content easier to read, and the inverse is true for print. For whatever it's worth, these conventions are largely unfounded. With respect to readability or legibility alone, a majority of any research of a sans vs a serif has been weak or contradictory; you can't make a conclusion either way. These studies are often cited which continues to perpetuate the myth, While I admittedly do prefer these conventions, they're largely arbitrary and shaped by historical precedent and evolved over time. For example, poor resolution screens were the primary reason to use serifs, yet I've heard plenty of questionable rationale for it over time