Given the timing, it seems far more likely that this is an April Fools gag. Were it not, I might expect that if they were forced to do so on Apr 1, they would

Given the timing, it seems far more likely that this is an April Fools gag. Were it not, I might expect that if they were forced to do so on Apr 1, they would explicitly mention that it was not April Fools gag, and return emails to techcrunch.