It actually is. Anything else may help in the short term but it all ends up falling over when the "All Mighty Google" rollout a "Panda/Penguin" update, luckily

It actually is. Anything else may help in the short term but it all ends up falling over when the "All Mighty Google" rollout a "Panda/Penguin" update, luckily sites sell you "Penguin Proof SEO!".