May I suggest you opt at creating a business canvas. Less verbose and more direct than a x-page doc file. Easier to on-board people with it as well. Once you ha

May I suggest you opt at creating a business canvas. Less verbose and more direct than a x-page doc file. Easier to on-board people with it as well. Once you have the canvas its going to be easier drilling down on the details. http://www.businessmodelgeneration.com/canvas http://www.businessmodelgeneration.com/canvas http://leancanvas.com/ http://leancanvas.com/