Read up on how Reddit got started. They essentially made up a bunch of fake accounts and shared content to make it seem like they were bigger than what they wer

Read up on how Reddit got started. They essentially made up a bunch of fake accounts and shared content to make it seem like they were bigger than what they were. That's how they got over the chicken and egg problem, but it might not work for this type of content. A video might be a nice add to explain things and would add a nice content block to the home page.