Speaking of fonts losing favor because of overuse, look what's happened to Gotham since the Obama campaign used it in their 2008 campaign. I first saw it used i

Speaking of fonts losing favor because of overuse, look what's happened to Gotham since the Obama campaign used it in their 2008 campaign. I first saw it used in the old Chicago 2016 olympics pitches [1], and then started seeing it more and more, but after the presidential campaign [2], it started showing up everywhere [3] to the point that it's lost much of its original power and mystique. [1] http://sarabot2000.typepad.com/sara/images/2007/06/05/chicago_2016.jpg http://sarabot2000.typepad.com/sara/images/2007/06/05/chicag... [2] http://3.bp.blogspot.com/_4tQRaybbR9Q/TVIPdMUeGhI/AAAAAAAAA98/CsU0OTQWL9M/s400/2008-10-11-BarackisHope.jpg http://3.bp.blogspot.com/_4tQRaybbR9Q/TVIPdMUeGhI/AAAAAAAAA9... [3] http://1.bp.blogspot.com/_4tQRaybbR9Q/TVIUjyKhjsI/AAAAAAAAA_8/1wjnfMNLHic/s1600/daniel_hertzberg_wendys_dave_thomas.jpg http://1.bp.blogspot.com/_4tQRaybbR9Q/TVIUjyKhjsI/AAAAAAAAA_...