"alter the algorithm calculating potential distance achieved based on temperature and energy storage capabilities of the batteries." This gets back to the mark

"alter the algorithm calculating potential distance achieved based on temperature and energy storage capabilities of the batteries." This gets back to the marketing issue. If they made those issues clear, then Broder would have expected the effect. I still question the claim made on http://www.teslamotors.com/models/facts http://www.teslamotors.com/models/facts "The Model S battery will not lose a significant amount of charge when parked for long periods of time. For example, Model S owners can park at the airport without plugging in." "Model S is engineered to perform in both hot and cold climates." I'm sure if those types of claims were dialed down then the expectations would be more reasonable