On the other hand the value of real-time trends or the licensing to do so is exceptionally valuable to just about every company. Perhaps its not as easy of a bu

On the other hand the value of real-time trends or the licensing to do so is exceptionally valuable to just about every company. Perhaps its not as easy of a business model as ads but at least its seemingly more scalable with their ecosystem. Maybe there is no serious money on that type of business model. Remember, most employees, investors and execs are trying to dump Twitter to investors, who cares what happens 2-3 years from now? The revenue needs to be shown now, ideally before advertisers get to see any hard stats on effectiveness. Facebook has been adding more ads, Google is virtually all ads so why not Twitter. Facebook will tire people with ads, Twitter too, Google will lose their reputation little by little considering that fairness is the core of it's business. But many will have cashed out and others will hold the bag