I run an Android app which is ad supported, and couple of webpages which are ad supported as well. I STILL block ads on my machines. And I expect a lot of my us

I run an Android app which is ad supported, and couple of webpages which are ad supported as well. I STILL block ads on my machines. And I expect a lot of my users will be doing the same. Get over it. Earn money from those who don't (like you said those 96% IE users), and sell content if you think your content will be worth paying for. Business models change with time. At one point of time web ads had become the main source of web income. They went overboard, and users started getting frustrated. Right now mobile ads are on their peak. They'll subside too with time (adblockers are already there). You will have to keep rethinking ways to earn money, and reinventing yourself. That's life.