The ad markets to the current economy and highlights their strength (up front cost) with a friendly actress. Not much to it, far from innovative if you ask me.

The ad markets to the current economy and highlights their strength (up front cost) with a friendly actress. Not much to it, far from innovative if you ask me. On the other hand, I find Apple's aproach much more notable: Apple is advertising by featuring products, err, rather apps, that Apple does not make. It's a commercial for the iPhone and not iPhone apps only because the ad states at the end that you can do all of it only on an iPhone. The incredibly "cool" iphone gadget is featured 2nd to the developers' creations and the everyday user experience.