"Isn't the ad just pointing out that you can't really get a sub-$1000 Mac, a market Apple consciously abandoned?" It doesn't matter if Apple abandoned the mark

"Isn't the ad just pointing out that you can't really get a sub-$1000 Mac, a market Apple consciously abandoned?" It doesn't matter if Apple abandoned the market consciously or not for the purposes of the ad. "You can get a sub 1000 $ PC but not a Mac" reinforces the "Macs are expensive" meme and hints at "outrageously expensive". This is good marketing in a recession.