5 ms·

My best guess: this is to lock out any additional competitors in the set-top game so they can resurrect a Netflix branded set-top. Netflix streaming alongside n

My best guess: this is to lock out any additional competitors in the set-top game so they can resurrect a Netflix branded set-top. Netflix streaming alongside netflix-vended rentals? I can see it happening.

whichdan 14y ago
Is there really any value in a Netflix branded set-top? Every video game console plays Netflix, the new generation of consoles is coming out soon, and a bunch of TVs have Netflix baked in.
- aninteger 14y ago
  I think there was a story recently about how Netflix encodes each video multiple times for the various boxes and television sets. If they had their own box they could be more in control of at least one of those encoding formats.
  - illuminate 14y ago
    http://gigaom.com/2012/12/18/netflix-encoding/ http://gigaom.com/2012/12/18/netflix-encoding/
- brittohalloran 14y ago
  ...all using the Netflix API
  - mattmiller 14y ago
    The Netflix API does not let you create a player. As far as I know Netflix built the player for every device (Ipad, Playstation, Blueray...). If they did not build the player for a device they had to give the device manufacturer a secret API that I am not aware of. Also, for the curious, their player is all HTML5 driven. They basically compile a browser for each device and build the UI with HTML5.
yanivs 14y ago
the roku box came out of Netflix - I won't be surprised if they still have stakes there. it's more about keeping their data for themselves, sharing is caring and they just don't :)
- jenncom 14y ago
  Roku shipped their HD1000 "Photobridge" video playing STB several years before Netflix introduced their streaming product. I know it was able to display 1080P MPEG transport streams at the very least.
LemonDrizzle 14y ago
This could explain why Netflix is pretty much the only streaming provider who has refused to respond to us in regards to getting them on our upcoming media hardware platform. I even sunk as low as tweeting at some of their team to no avail.

whichdan 14y ago

Is there really any value in a Netflix branded set-top? Every video game console plays Netflix, the new generation of consoles is coming out soon, and a bunch of TVs have Netflix baked in.

aninteger 14y ago
I think there was a story recently about how Netflix encodes each video multiple times for the various boxes and television sets. If they had their own box they could be more in control of at least one of those encoding formats.
- illuminate 14y ago
  http://gigaom.com/2012/12/18/netflix-encoding/ http://gigaom.com/2012/12/18/netflix-encoding/
brittohalloran 14y ago
...all using the Netflix API
- mattmiller 14y ago
  The Netflix API does not let you create a player. As far as I know Netflix built the player for every device (Ipad, Playstation, Blueray...). If they did not build the player for a device they had to give the device manufacturer a secret API that I am not aware of. Also, for the curious, their player is all HTML5 driven. They basically compile a browser for each device and build the UI with HTML5.

yanivs 14y ago

the roku box came out of Netflix - I won't be surprised if they still have stakes there. it's more about keeping their data for themselves, sharing is caring and they just don't :)

jenncom 14y ago
Roku shipped their HD1000 "Photobridge" video playing STB several years before Netflix introduced their streaming product. I know it was able to display 1080P MPEG transport streams at the very least.

LemonDrizzle 14y ago

This could explain why Netflix is pretty much the only streaming provider who has refused to respond to us in regards to getting them on our upcoming media hardware platform. I even sunk as low as tweeting at some of their team to no avail.