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I think you're absolutely right, but I think that's just another point in the "Apple as an appliance vendor" category. Sealed boxes are easier to service, easie
by cheald 14y ago
I think you're absolutely right, but I think that's just another point in the "Apple as an appliance vendor" category. Sealed boxes are easier to service, easier to replace, and easier to get past consumer hesitation with. I think it's a rock solid business strategy (and Apple's financials would seem to agree), but I think it makes for an absolutely abysmal computer company.
I don't think that Apple wants to be a computer company anymore. A tower wouldn't fit into who Apple is today.
- amirmc 14y agoTo add to your point, Jobs even dropped the word 'Computer' from the company's name in 2007. http://en.wikipedia.org/wiki/History_of_Apple_Inc.#2007.E2.80.93present:_Apple_Inc..2C_iPhone.2C_iOS.2C_and_iPad http://en.wikipedia.org/wiki/History_of_Apple_Inc.#2007.E2.8...
- bsimpson 14y agoIt saddens me to think about what happens to all of these unserviceable 'devices' that keep being obsoleted so quickly. You don't have to call yourself an environmentalist to be concerned about how quickly we create waste, and e-waste has some pretty nasty stuff in it.
- Samuel_Michon 14y agoiOS devices are serviceable by Apple. The company also has a recycling program: http://www.apple.com/recycling/ http://www.apple.com/recycling/
- jonnathanson 14y agoAgreed, and I think that's the point. Apple has shied away from being a computer company for many years now. To wit: it officially changed its name from "Apple Computer, Inc." to "Apple, Inc." in 2007, almost concurrently with the release of the iPhone. I think this has less to do with a cynical desire not to have to service computers, and more to do with a forward-looking belief that the future of consumer devices has less and less to do with computers (at least as we currently use the term). I mean, it's not totally inconceivable that Apple will have stopped making any computers, per se, within the next 10 years -- or, at least, that the consumer-facing distinction between "computer" and "device" will have blurred to the point of obsolescence.