I think they are trying to point out that Windows is for everybody and anybody. The "I'm a PC" ads featured a wide range of people. I'm sure they will probably

I think they are trying to point out that Windows is for everybody and anybody. The "I'm a PC" ads featured a wide range of people. I'm sure they will probably run some ads that talk about how Windows powers big companies too. I think the argument is that you don't need to buy into cult of Apple.