3 ms·

Isn't the ad just pointing out that you can't really get a sub-$1000 Mac, a market Apple consciously abandoned? Considering her first choice was an Apple store

Isn't the ad just pointing out that you can't really get a sub-$1000 Mac, a market Apple consciously abandoned? Considering her first choice was an Apple store, and she eventually settled for an HP (abet happily, it was free), it isn't exactly a winning endorsement.

brandonkm 18y ago
No, the ad was pointing out that you if you're looking for a 17" laptop for under $1000, you can't get a Mac without doubling your budget. How many people out there right now can just throw down an extra $1000 to meet that requirement? Is having a mac that essential? Her first stop was the Apple store because thats the first stop of a lot of people who are shopping around for laptops. If you're in the same boat as the lady in this ad then she basically saved you a trip. Unless, you want to go and look at all the laptops you can't afford.
- mikedouglas 18y ago
  If you want a netbook, you can't get a Mac. If you want a tablet, you can't get a Mac. My point is that Apple doesn't try to produce the perfect computer for everyone, and this ad targets a market that wouldn't be seriously considering a Mac anyways. It's not that Microsoft targeting the affordable market is a bad decision, just that it's kind of unambitious.
  - brandonkm 18y ago
    I understand where you're coming from, but a lot of what I'm seeing in this discussion is analyzing this lady's situation out of the context of this ad. This was a 'her situation is similar to me' type of ad mixed with an 'incentive to find exactly what you need'. Arguably, two very potent advertising concepts executed in a short and effective commercial. The targeting of these 'i'm a pc' ads and this particular one is 'I'm a person, with dynamic requirements as to what I need in a computer, one of those happens to be a 17" screen on an affordable laptop'. Contrast this with the Apple ads. There are people (read: average consumers) that see those ads and then walk into the Apple store (without knowledge of all the particulars that comprise the Mac experience) and think "wow, these are really nice, but a bit out of my budget". They then go into Best Buy, see something in their price range, and settle on that. I'd be willing to bet this happens everyday. More often than not, these are satisfied customers who could really care less about owning a Mac because they didn't just pay $1799 extra for a similar (in their mind) machine.
plinkplonk 18y ago
"Isn't the ad just pointing out that you can't really get a sub-$1000 Mac, a market Apple consciously abandoned?" It doesn't matter if Apple abandoned the market consciously or not for the purposes of the ad. "You can get a sub 1000 $ PC but not a Mac" reinforces the "Macs are expensive" meme and hints at "outrageously expensive". This is good marketing in a recession.

brandonkm 18y ago

No, the ad was pointing out that you if you're looking for a 17" laptop for under $1000, you can't get a Mac without doubling your budget. How many people out there right now can just throw down an extra $1000 to meet that requirement? Is having a mac that essential? Her first stop was the Apple store because thats the first stop of a lot of people who are shopping around for laptops. If you're in the same boat as the lady in this ad then she basically saved you a trip. Unless, you want to go and look at all the laptops you can't afford.

mikedouglas 18y ago
If you want a netbook, you can't get a Mac. If you want a tablet, you can't get a Mac. My point is that Apple doesn't try to produce the perfect computer for everyone, and this ad targets a market that wouldn't be seriously considering a Mac anyways. It's not that Microsoft targeting the affordable market is a bad decision, just that it's kind of unambitious.
- brandonkm 18y ago
  I understand where you're coming from, but a lot of what I'm seeing in this discussion is analyzing this lady's situation out of the context of this ad. This was a 'her situation is similar to me' type of ad mixed with an 'incentive to find exactly what you need'. Arguably, two very potent advertising concepts executed in a short and effective commercial. The targeting of these 'i'm a pc' ads and this particular one is 'I'm a person, with dynamic requirements as to what I need in a computer, one of those happens to be a 17" screen on an affordable laptop'. Contrast this with the Apple ads. There are people (read: average consumers) that see those ads and then walk into the Apple store (without knowledge of all the particulars that comprise the Mac experience) and think "wow, these are really nice, but a bit out of my budget". They then go into Best Buy, see something in their price range, and settle on that. I'd be willing to bet this happens everyday. More often than not, these are satisfied customers who could really care less about owning a Mac because they didn't just pay $1799 extra for a similar (in their mind) machine.

plinkplonk 18y ago

"Isn't the ad just pointing out that you can't really get a sub-$1000 Mac, a market Apple consciously abandoned?" It doesn't matter if Apple abandoned the market consciously or not for the purposes of the ad. "You can get a sub 1000 $ PC but not a Mac" reinforces the "Macs are expensive" meme and hints at "outrageously expensive". This is good marketing in a recession.